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There’s no question that brands and influencers have to make their relationships clear to consumers. The Canadian Code of Advertising Standards requires disclosure of material connection, and the Competition Bureau enforces laws about misleading marketing practices. What many marketers are unsure of, however, is how and what to disclose. To help marketers put disclosure into […]

A YouTube user you’ve never heard of may be the perfect pitch person for your brand. Just ask Jonathan Davids, founder of Influicity, a platform that advertisers can use to source, collaborate and run campaigns with social influencers. Just what is an influencer, you ask? They run the gamut from a 20-something who makes DIY-themed […]

Reaching a target audience through a well-known personality is not a new tactic for marketers, but where influencer marketing may seem familiar, the tactical application of it is what differs significantly and can ultimately lead to the success or the demise of a campaign. EMarketer reported that 48% of brands plan to increase their influencer […]

A YouTube user you’ve never heard of may be the perfect pitch person for your brand. Just ask Jonathan Davids, founder of Influicity, a platform that advertisers can use to source, collaborate and run campaigns with social influencers. Just what is an influencer, you ask? They run the gamut from a 20-something who makes DIY-themed […]