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Led by the ACA’s DEI committee, this article is first in the ACA’s new blog series titled Mission Possible: Championing DEI. The series aim is to provide tangible tools and resources to help drive systemic change for Diversity, Equity, and Inclusion (DEI) in the Canadian marketing landscape.

Doing diversity, equity and inclusion work right comes from a place of genuine passion for wanting to see good social change, and it requires an investment of time and resources. It begins with meaningful changes from the top down; otherwise, the entire initiative is void of true transformation before it ever begins.