Tag: inclusion


L’Oréal: A Beauty Brand With A Purpose

March 1st, 2023 | darrenmcalmont, Manager, Communications & Content, Association of Canadian Advertisers

Women’s History Month is an opportunity to continue to amplify women’s voices, and to recognize their precious past and current contributions. Taking the time to acknowledge our predecessors and their accomplishments is a highly motivating factor when trying to shape the future.

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Mark Harrison’s ‘Aboveground Railroad’ Approach to Advancing DEI

February 1st, 2023 | darrenmcalmont, Manager, Communications & Content, Association of Canadian Advertisers

Led by the ACA’s DEI committee, this article is second in the ACA’s new blog series titled Mission Possible: Championing DEI. The series aim is to provide tangible tools and resources to help drive systemic change for Diversity, Equity, and Inclusion (DEI) in the Canadian marketing landscape.

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P&G’s 7 Habits to Drive Multicultural Market Growth

January 19th, 2023 | darrenmcalmont, Manager, Communications & Content, Association of Canadian Advertisers

Led by the ACA’s DEI committee, this article is first in the ACA’s new blog series titled Mission Possible: Championing DEI. The series aim is to provide tangible tools and resources to help drive systemic change for Diversity, Equity, and Inclusion (DEI) in the Canadian marketing landscape.

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Why DEI Should Not Be a Marketing Tool

December 1st, 2022 | darrenmcalmont, Manager, Communications & Content, Association of Canadian Advertisers

Doing diversity, equity and inclusion work right comes from a place of genuine passion for wanting to see good social change, and it requires an investment of time and resources. It begins with meaningful changes from the top down; otherwise, the entire initiative is void of true transformation before it ever begins.

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