Tag: Globe and Mail

How To Put Canadian Brands Back Among The Most Influential

April 20th, 2018 | ACA Team, Association of Canadian Advertisers

This is the part two in a recap of the Ipsos Most Influential presentation. Our previous post covered the ingredients that make an influential brand, as well as how Samsung rebuilt its brand. How can Canadian brands gain more influence with Canadian consumers? That was the central question tackled by three leading brand builders during […]

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[ACA In The News] Contesting CBC’s Ad-Free Pitch

December 8th, 2016 | Matthew Chung, Manager, Communications and Content

Last week CBC/SRC submitted a position paper to the federal government proposing a move to an ad-free model. CBC/SRC says it currently gets $253 million in ad sales revenue. ACA has long opposed CBC going ad-free, a position Ron Lund, President and CEO of ACA, reinforced in an interview with the Globe and Mail, calling […]

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Four Tips For Advertisers To Root Out Digital Ad Fraud

September 28th, 2016 | Joan Brehl, Vice President and General Manager, AAM

In a comprehensive new series titled the 2016 Guide to Media Transparency, the Alliance for Audited Media (AAM) talks to leaders from all sides of the industry to better understand the issues and how to build more accountability and transparency between parties for the long-term success of digital media. Throughout the next several months, AAM […]

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