Tag: GDP
Infographic: The not-so-hidden value of advertising
January 24th, 2017 | Matthew Chung, Manager, Communications and Content
The first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to drive economic growth across the EU and selected markets, including Canada. The independent study by Deloitte, commissioned by the World Federation of Advertisers, found that every $1 spent on advertising can generate up to $6 of in the […]
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