Tag: Forrester


“Innovate or Die!”: Challenge for Canadian marketers

November 26th, 2013 | ACA Team,

By Susan Charles, ACA Here is an unusual perspective on the future of business: W. Edwards Denning, who was famous for his principles on transforming business effectiveness once said, “It is not necessary to change. Survival is not mandatory!” Another way to think about this is with this often quoted phrase: “innovate or die”! This […]

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