Tag: Food Marketing


Finding Your Way In A New World of Challenges – and Opportunities

July 21st, 2020 | Jo-Ann McArthur, Founding Partner & President, Nourish Food Marketing

Every year since 2016, we’ve released the Nourish Trend Report. It’s our look ahead at the significant trends we predict will change the landscape of the food and agriculture industries. We’re happy to say that, almost without exception, every trend we’ve identified is either still going strong, or has undergone its natural evolution to a new phase. You can view some of our previous years’ Trend Reports here:

Read More

Disruption In Food Marketing: Here’s How Brands Should Respond

March 22nd, 2018 | ACA Team, Association of Canadian Advertisers

Baby boomer consumers may still have most of the food purchasing power in Canada, but millennials are changing the way we shop for food, cook and eat it. That was the overarching theme of an ACA webinar delivered by Jo-Ann McArthur, president and chief strategist of Nourish Food Marketing, earlier this month. “[Millennials] are behaving […]

Read More