Tag: Festivalization
How Sponsorship Properties Must Evolve In The Year Ahead
October 11th, 2016 | Norm O’Reilly, The T1 Agency
ACA Members, join our webinar Oct. 11 at 11:30 a.m. ET to get more insights into the 10th Annual Canadian Sponsorship Landscape Study. Just five years ago, many of those who study sponsorship – including myself – were preaching the need for every property to act like a jazz fest or a weekend concert or even […]
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