Tag: event marketing


Will Canadians Ever Return to Live Events?

July 28th, 2020 | Adam Mitchell, Global Lead, SponsorPulse & Digital Products, IMI International

Over 135 days have passed since the declaration of the global coronavirus pandemic. It was just a few days earlier that the NBA took swift action suspending its season indefinitely due to safety concerns when a player tested positive for COVID-19 – how quickly things evolved from there. Since that time, we’ve witnessed thousands of live entertainment events around the world, and here at home, having no choice other than to postpone, cancel or shut-down permanently, leaving many questioning the future of live entertainment.

As the situation has evolved, discussion in the media around the industry and future fan and consumer behaviour has heated up…

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“Live” from XLIVE

January 23rd, 2019 | markharrisonen, President & CEO, T1

I love events.

I’m amazed at what attracts people to get together. To spend their money. To use their points. To invest their time. To share their passion. With friends. With strangers. With strange friends.

But I may be more enthralled by the people who stage these events. The curators of these experiences. As one thought-provoking presenter prosed – are events an art or a business? I tend to think of the best event curators as both artisans, mad scientists and hustling entrepreneurs.

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