Tag: Ebiquity
On The Path To Programmatic Transparency
August 2nd, 2017 | Matthew Chung, Manager, Communications and Content
In some ways, the path to completing the study “Programmatic: Seeing Through The Financial Fog,” was as insightful as the results for Andrew Altersohn, CEO of programmatic analytics and auditing firm, AD/FIN.
Read More5 burning programmatic questions with Andrew Altersohn
June 8th, 2017 | Matthew Chung, Manager, Communications and Content
Programmatic is fast-becoming the dominant approach to buying digital media but many marketers remain in the dark about how their money is spent. On June 23, Andrew Altersohn, Chief Executive Officer, AD/FIN Solutions, will speak at ACA’s Executive Forum at Corus Quay, sharing results of the study, Programmatic – Seeing Through the Financial Fog. ACA […]
Read MoreExecutive Forum Recap: How Marketers Deal With Digital
October 16th, 2015 | Matthew Chung, Manager, Communications and Content
Three senior Canadian marketers shared their strategies and insights for connecting with consumers in the digital age during a lively panel on Oct. 6 at the ACA’s Fall 2015 Executive Forum.
Read MoreQ&A: David Johnson On Managing The Data Explosion
September 15th, 2015 | Matthew Chung, Manager, Communications and Content
The digital age is being defined by an empowered consumer who demands offers that are tailored to them. CMOs are doing their best to respond but they face a stiff challenge to optimize all of the customer data at their disposal. Just how they are dealing with this “data explosion” is explored in a white […]
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