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Awareness of the Digital Advertising Alliance of Canada’s AdChoices program is on the rise, a recent survey finds, with more Canadians becoming acquainted with its blue triangle icon. The DAAC released this AdChoices educational video as part of its awareness campaign Now in its third year, the program that gives consumers more control and knowledge […]

The Digital Advertising Alliance of Canada recently took a significant step toward embodying all aspects of digital media within the Canadian AdChoices program. The expansion of the program to include mobile web and mobile apps is good news for consumers, who will now have more notice, information and choice regarding interest-based advertising on mobile, says […]

By Digital Advertising Alliance of Canada Since its launch over six months ago, the Canadian Ad Choices program has been successful in building business participation and consumer awareness. To date, over 50 companies have begun registration for the program, with many now licensed to use the Ad Choices icon in Canada. These include major Canadian […]

By Bob Reaume, ACA It being January, every advertising pundit and their cousin are busy doing their look at ‘The New Year Ahead.’ But because the ACA’s focus is on issues that matter to client-marketers, I think you’ll find this list a bit different from most everything else you’ll read out there. The ACA monitors […]

By Jessica Yared, ACA Consumers will now have access to more information and greater control over ads displayed to them based on their online behaviour. For their part, advertisers will be able to educate themselves and determine whether they are observing the principles of responsible online behavioural advertising in Canada.

By Bob Reaume, ACA A new self-regulatory program for Online Behavioural Advertising (OBA) has been developed for Canada. OBA involves tracking consumers’ online activities in order to deliver advertisements targeted to their inferred interests. It has proven to be quite an effective method of advertising.