Tag: Digital Advertising
3 Steps to Tackle Fraud in Digital Advertising
June 15th, 2015 | Joan Brehl, Vice President and General Manager, AAM
We’ve all seen the headlines and statistics: Advertisers will lose $6-10 billion to bots in 2015. More than half of ad impressions are not seen. A quarter of all video impressions are fraudulent. Brands are not safe from bots and invalid traffic. As an experienced digital auditor, the Alliance for Audited Media goes behind the […]
Read MoreAre Clicks Really What You’re Looking For?
January 28th, 2015 | Ian Hewetson, VP Client Services, eyeReturn Marketing
Digital advertising is the most measureable media available today. But all too often we see campaigns being measured by an ad metric rather than focusing on what matters most – the impact of a campaign on an actual business objective. In the thousands of campaigns that clients buy through our eyedemand DSP every year, the […]
Read MoreShould Canadian marketers be more concerned about online ad fraud?
November 5th, 2014 | ACA Team,
By Jessica Yared, ACA staff Stories of online ad fraud continue to dominate headlines in the marketing industry – click-fraud and delivery of advertisements to websites outside campaign guidelines are just two such issues facing marketers right now. While these issues are a worldwide phenomenon, the ACA wanted to find out what Canadian marketers are […]
Read MoreMarketer’s Pulse: Media transparency deemed important but remains elusive for marketers
June 18th, 2014 | ACA Team,
By Jessica Yared, ACA Last week the ACA hosted a 3-hour executive forum on digital media transparency, verification and auditing, with an equal mix of marketers, agency and media folks in attendance. That players from all sides attended, illustrates just how important the topic is these days.
Read MoreTransparency in digital advertising – more than a buzzword
May 27th, 2014 | ACA Team,
In my role running Research at AudienceScience, I spend a lot of time talking to advertisers. While in most cases, their challenges, pain points, strategies, and goals broadly differ, the one term I am now consistently hearing out of the mouths of advertisers globally is “transparency.” From where I sit, “transparency” is the advertising buzzword of 2014 and advertisers are actively seeking how they can get more of it.
Not that advertisers asking for transparency is something new. Nearly all advertisers have some guarantee of transparency written into their agency contracts and smart advertisers have long known that transparency is essential to understanding what’s working, what isn’t, and how their organizations can improve their media spending.
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