Tag: DEI
L’Oréal: A Beauty Brand With A Purpose
March 1st, 2023 | darrenmcalmont, Manager, Communications & Content, Association of Canadian Advertisers

Women’s History Month is an opportunity to continue to amplify women’s voices, and to recognize their precious past and current contributions. Taking the time to acknowledge our predecessors and their accomplishments is a highly motivating factor when trying to shape the future.
Read MoreWhy DEI Should Not Be a Marketing Tool
December 1st, 2022 | darrenmcalmont, Manager, Communications & Content, Association of Canadian Advertisers

Doing diversity, equity and inclusion work right comes from a place of genuine passion for wanting to see good social change, and it requires an investment of time and resources. It begins with meaningful changes from the top down; otherwise, the entire initiative is void of true transformation before it ever begins.
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