Tag: Darrick Li
Why The Ad Industry Needs More Accurate Data
January 9th, 2018 | Matthew Chung, Manager, Communications and Content
As the industry rolls into 2018, ACA spoke with comScore Canada’s General Manager, Brent Bernie; Bryan Segal, VP and Darrick Li, Senior Director, Sales, to ask them to take one last look back at 2017 and share goals for the year ahead. Read on for their advice to marketers for 2018.
Read MoreTracking the smartphone’s impact on consumer behaviour
April 27th, 2015 | Matthew Chung, Manager, Communications and Content
Smartphone ownership is growing and having a major impact on the consumer purchase funnel as mobile owners turn to their devices for retail activities, research from comScore Canada finds. For instance, the digital measurement company’s comprehensive study of online trends – “2015 Canada Digital Future in Focus” – revealed that 28% of the country’s 24 […]
Read More