Tag: Cross-screen
[Forecasting 2016] Programmatic TV’s Ready For Prime Time
December 3rd, 2015 | ACA Team,
With 2015 coming to a close, ACA is asking the experts to predict the trends they think will shape the industry in 2016. Leading off is Grant Le Riche, Managing Director, TubeMogul Canada. Perhaps the only thing that the advertising industry enjoys more than celebrating past work is guessing what will happen in the future. […]
Read MoreProgrammatic Perspective: The Cross-Screen Dream
September 10th, 2015 | grantlericheen, Managing Director, Canada, TubeMogul
Earlier this summer, TubeMogul’s Managing Director, Canada, Grant Le Riche ran through the nuances of “cross-screen, explaining that with the application of programmatic principles to linear TV, “cross-screen” is increasingly interpreted as including digital and traditional media properties. Our understanding of “cross-screen advertising” has shifted to more accurately reflect this. The follow-up column below takes […]
Read MoreThe Evolution of Cross-Screen Usage
March 17th, 2015 | alysongausby, Consumer Insights Lead, Microsoft
Canadians are consuming more media than ever before. Although the weather as of late has made me wonder if I’m single-handedly driving up our national average with my Netflix binging, turns out that’s not the case. Canadians not only have more opportunities to consume content through the ever-expanding number of connected devices at their disposal, […]
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