Tag: cross-media measurement
Working Toward A Common Goal: The State of Cross Media Measurement in Canada
December 4th, 2019 | ACA Team,
Quebec marketers gathered recently in Montreal for an ACA Executive Forum entitled “Measuring What Really Matters.” It was an opportunity to explore marketer expectations and needs regarding cross-platform measurement.
The ACA had invited measurement experts George Ivie, Executive Director & CEO of the Media Rating Council (MRC); Catherine Malo, Chief Digital Officer and General manager, Member services, Numeris; Cynthia Pachovski, Vice President, Nielsen Media & Marketing Cloud Canada Lead; Bryan Segal, Senior Vice-President, Canada, Comscore and Pat Pellegrini, President & CEO, Vividata.
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