Blog

There’s been a lot of talk lately about brand safety, usually focusing on where ads appear. But there’s a huge industry of re-targeting that drives advertisers into less brand safe sites. And it’s not just the environment – brand image can also be compromised when advertisers unleash an avalanche of retargeting ads using shoddy templates, […]

Despite clicks having been proven to have no correlation to real success, more media is being bought today based on the cheapness of the click than any other KPI. At a recent ACA Webinar, Ian Hewetson, VP Client Services at Eyereturn Marketing, shared the effect of the industry’s long-standing addiction to clicks and what marketers […]