Tag: Corus


On The Path To Programmatic Transparency

August 2nd, 2017 | Matthew Chung, Manager, Communications and Content

In some ways, the path to completing the study “Programmatic: Seeing Through The Financial Fog,” was as insightful as the results for Andrew Altersohn, CEO of programmatic analytics and auditing firm, AD/FIN.

Read More

These 3 Trends Are Shaping Retail In Canada

June 5th, 2017 | Matthew Chung, Manager, Communications and Content

Despite a steady stream of news about how digital is disrupting retail, new opportunities are opening up for bricks and mortar players, according to recent research from Corus. At a recent ACA Webinar, Shauna Houlton, Consumer Insights Director, Corus, examined the three factors that are putting pressure on retail in Canada and looked to the […]

Read More

Best-selling Author Paul Smith Shows How Stories Affect Sales

June 29th, 2016 | Matthew Chung, Manager, Communications and Content

Here’s a short story about the role stories play in increasing the value of products. Recently, Cincinnati, Ohio-based Author Paul Smith and his wife were at an art gallery when his wife fell in love with an odd piece of art. Smith, however, was less impressed and in fact baffled by the close-up photo of […]

Read More