Tag: Consumer Perspective on Advertising 2016
How Canadian Consumers Feel About Sexism In Advertising
May 17th, 2016 | Matthew Chung, Manager, Communications and Content
Marketers who sign off on sexist ads not only run the risk of annoying and angering consumers, but of missing sales targets too, according to new research from Advertising Standards Canada. According to the 2016 Consumer Perspectives On Advertising report, 67% of Canadians say they are less likely to buy a product from an advertiser […]
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