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By Tom Hendrikson, Chief Breakthrough Officer, Sixsense Strategy Group Inc. Here is a situation that may be familiar: You begin to experience frustration in your dealings with your MarCom agency. That frustration leads you to terminate the relationship with that agency. But, later, you find yourself in a similar situation with a new agency. The […]

By Stephan Argent, CEO, The Argedia Group Let’s face it, an agency pitch can be a lot of work. It’s a lot of work for the agencies involved and it’s a time consuming exercise in logistics, exploration and evaluation for marketers, who need to determine the right questions to help find the best agencies for […]