Tag: Clicks
The Hard Truth About Clicks, Exposed
August 30th, 2016 | Matthew Chung, Manager, Communications and Content
Despite clicks having been proven to have no correlation to real success, more media is being bought today based on the cheapness of the click than any other KPI. At a recent ACA Webinar, Ian Hewetson, VP Client Services at Eyereturn Marketing, shared the effect of the industry’s long-standing addiction to clicks and what marketers […]
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