As the world grapples with the growing COVID-19 pandemic, many marketers have hit the pause button on new campaigns and product launches. However, that doesn’t mean they’ve gone completely dark.
Across sectors, brands are putting their talents and resources into the fight against COVID-19. Brewers and distillers are retooling their manufacturing facilities to make hand sanitizer; global fashion brands are making masks and gowns for healthcare workers; and grocery stores are feeding kids who are out of school—to name just a few.
While lending a hand in this crisis is unequivocally the right thing for brands to do, consumers also increasingly expect companies to make a positive difference in the world. Numerous studies show…Read More