Blog

On Friday, September 19, ACA presented at the CRTC ‘Let’s Talk’ hearings, along with CMDC (Canadian Media Directors Council). The hearings were designed to explore the current broadcasting environment and review possible approaches for a revised framework for television in Canada.

By Bob Reaume, Vice President, Policy & Research, ACA Canada’s broadcast regulator, the CRTC, is having a really good look right now at how the television system operates in this country with its upcoming hearing, “Let’s Talk TV”. Advertisers have a lot at stake. That’s why the ACA invited the Canadian Media Director’s Council to […]

By Bob Reaume, ACA It’s a question that all clients must ask themselves this summer as commercials are being readied for air in the fall. As of September 1st, 2014, all advertising commercials, sponsorship messages and promos broadcast on television stations in Canada must be aired with closed captioning for the hearing impaired.

By Ian MacLean, Vice President, Communications, Media Experts This article was reprinted with permission. The original article appeared on the Media Experts website. Canadian media industry veteran Ian MacLean offers up some compelling ideas about how to solve the current state of Canada’s Video-On-Demand (VOD) advertising. We Canadians love our TV and are clearly enamoured […]

By ACA Staff Advertisers need to be aware of plans by certain Canadian broadcasters to incorporate conventional, over-the-air (OTA) broadcast commercials on video-on-demand (VOD), potentially as soon as this fall, and how this may affect their business.

The ACA is pleased with the decision announced by the CRTC to allow national advertising on two of CBC’s radio networks, Radio 2 and Espace Musique. For details, view our media release.