Tag: Bots
ACA’s Look Ahead to 2015: Digital Media is a Murky Mess (and we need to clean it up fast)
January 6th, 2015 | Bob Reaume, ACA
That milestone we all had been watching for, when digital media ad spend would finally surpass TV in Canada, arrived early this fall when IAB revealed that their number was $3.5 billion vs. TV’s $3.4 billion. Never mind that online video ad spend, estimated at a mere $140 million, would be a more appropriate comparison. […]
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