Blog

If your brand is on Facebook and Twitter and Instagram, but not on WeChat, it’s probably time to rethink your marketing strategy. That was one of the clear messages of a fast-paced and informative webinar for ACA members in late September, “Understanding Digital and eCommerce from a Multicultural Perspective.” Multicultural expert and co-founder of Ethnicity […]

Demographic shifts in Canada are having a major impact on the way brands do business. Put simply, if you don’t have a plan in place to serve ethnic and new immigrant populations, you’re missing out on a growth opportunity.