Tag: Artificial intelligence in marketing

How AI has become critical to marketing success

August 18th, 2021 | Ermelinda Maglione, Content Marketer, Venngage

You may have already noticed that digital marketing strategies have become more diverse these past few years. The focus has shifted toward social media, SEO, content marketing, visual marketing, and, more recently, AI or artificial intelligence. It is therefore critical for marketers to consider the role AI can play in their marketing strategies and business plans. Here are four areas in which AI can have a positive influence on your marketing plans:

1. It helps you better understand your customers

You already have tons of data, thanks to a variety of digital marketing touchpoints. You know a lot about your customers, their characteristics, what they like, and the types of content in which they engage. However, AI can take that data one step further, allowing you to process the information to improve your understanding of customers.

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