Tag: Alyson Gausby
How To Build A Better Second-screen Experience With Twitter
December 6th, 2017 | ACA Team,
When marketers think of Twitter, it’s only natural they wonder what consumers are tweeting about. But Canadians on the platform are less interested in communicating via 280 characters and more focused on what they’re reading and watching. When it comes to TV-loving Twitter users, Canadians by and large are content consumers, rather than creators, says […]
Read MoreDigital Trends: Microsoft’s latest research uncovers consumers’ lofty expectations of brands
April 2nd, 2014 | ACA Team,
By Alyson Gausby, Consumer Insight Lead, Microsoft Canada Our world is changing. If the last decade was defined by our hunger for new technologies, the next will be defined by our need for more human connections. Our infatuation with technology is starting to mature and we’re expecting more from our technology and devices, as well […]
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