Tag: Alliance for Audited Media
Three Steps You Can Take To Clear Up Confusion In Programmatic Buying
June 22nd, 2016 | Joan Brehl, Vice President and General Manager, AAM
In a comprehensive new series titled the 2016 Guide to Media Transparency, the Alliance for Audited Media (AAM) talks to leaders from all sides of the industry to better understand the issues and how to build more accountability and transparency between parties for the long-term success of digital media. Throughout the next several months, AAM […]
Read More[Forecasting 2016] The Year Of Transparency
December 22nd, 2015 | ACA Team,
With 2015 coming to a close, ACA is asking the experts to predict the trends they think will shape the industry in 2016. So far, Stephan Argent has written about Agency Search Management, Grant Le Riche looked at media and Brent Barootes has given his outlook for the sponsorship space. Next up is Joan Brehl, […]
Read More3 Steps to Tackle Fraud in Digital Advertising
June 15th, 2015 | Joan Brehl, Vice President and General Manager, AAM
We’ve all seen the headlines and statistics: Advertisers will lose $6-10 billion to bots in 2015. More than half of ad impressions are not seen. A quarter of all video impressions are fraudulent. Brands are not safe from bots and invalid traffic. As an experienced digital auditor, the Alliance for Audited Media goes behind the […]
Read MoreAccountability for the World of Media, from 1914 to 2014 and Beyond
January 31st, 2014 | ACA Team,
Mike Lavery, President and Managing Director, Alliance for Audited Media From our foundation verifying circulation claims to auditing cross-channel media today, the Alliance for Audited Media has brought credibility to the media industry for 100 years and counting. AAM is celebrating its centennial year in 2014. As much as the media industry has changed throughout […]
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