Tag: Alexander Manu
No One Cares About Your Brand’s Value Proposition
June 14th, 2017 | Matthew Chung, Manager, Communications and Content
What’s your brand’s value proposition? According to Alexander Manu, it no longer matters.
The value proposition, long held as a key piece of a successful brand’s business model, has vanished, replaced by a new sort of value – value delivery.
“It is how, not what,” said Manu, a strategic innovation advisor, author and professor, during the Strategy Ad-Tech Conference in Toronto last month. “Nobody cares about Uber’s value proposition. It is about value delivery. How do I get to that destination? It places the “how” in the centre and everything else revolves around it.”
Read More