Blog

The year’s not over yet, but it’s probably safe to say that issues with digital advertising was very much the story of the year. Concerns about ad fraud, brand safety, ad tech transparency and many billions of wasted dollars have rightfully become a preoccupation for marketers around the world. Those headaches were the motivation behind […]

The Association of Canadian Advertisers is pleased to announce it’s Board of Directors for 2014-2015. The Board was ratified at the ACA’s Annual General Meeting on October 7th in Toronto. Lauri Feser, Chair, Vice-President, Marketing, WestJet Airlines, continues as Chair, a position she has held since November 2013. Patrick Dickinson, Senior Vice President, Core Marketing […]