Tag: Agency search


Agency Search – What’s Changed During COVID?

December 2nd, 2020 | Stephan Argent, Founder and Principal, Listenmore Inc.

While most marketers have been busy revisiting business plans, modifying marketing activities and coming to grips with the new realities of a COVID world, others have been actively tackling their agency rosters.

And if you’re a marketer who was contemplating an agency search prior to the pandemic but decided to hit the brakes, here’s some good news: It’s not as scary – or as difficult – to undertake an agency search process with rigour and diligence as you may have thought. In fact, it may prove to be easier, less time consuming and more thorough than you imagined.

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Forecasting 2017: ‘Media Fever’ Will Continue To Spread

November 30th, 2016 | Stephan Argent, Founder and Principal, Listenmore Inc.

As the industry prepares to turn the page on another year marked by massive change, ACA is asking the experts to predict the trends they think will disrupt 2017. First in this series is Stephan Argent of Argedia Group, with his forecast for agency search management. Well here we are again, that time of year […]

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10 Key Questions For A Best Practice Agency Search

February 18th, 2015 | Stephan Argent, Founder and Principal, Listenmore Inc.

This week, the Association of Canadian Advertisers published their new guidebook: Searching For A Marketing Communications Agency Partner: A Guidebook for Marketers on Agency Searches. As its author, I was privileged to have the opportunity to spend many hours talking and debating with the ACA team, marketers and agencies, and gathering various viewpoints, identifying new […]

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