Blog

By Bob Reaume, Vice President, Policy & Research, ACA We thought we had a pretty good story. Newsworthy, even. But, as the saying goes… the best laid plans… It was September 19th and the very last day of the CRTC’s public hearing on the future of TV in Canada appropriately called “Let’s Talk TV.”

By ACA Staff We are pleased to announce that the new National Commercial Agreement (NCA) reached between ACTRA and ACA/ICA has now been ratified by all parties, takes force immediately, and runs until expiry on June 30, 2017. We believe that the changes in this new agreement offer many improvements for advertisers. Here are the […]

By Bob Reaume, ACA It being January, every advertising pundit and their cousin are busy doing their look at ‘The New Year Ahead.’ But because the ACA’s focus is on issues that matter to client-marketers, I think you’ll find this list a bit different from most everything else you’ll read out there. The ACA monitors […]