Tag: advertising spend

Glass Half Full: Despite Popular Belief, Canada Ad Spending is On the Rise

August 29th, 2023 | Darrick Li, VP Sales, North America Media Owners, Guideline || Standard Media Index | SQAD | MediaTools | Lumina

It’s not new news that the pandemic upended every facet of consumer behavior – from travel regulations to entertainment shifts, and home DIY projects. But while society today operates in more of a post-pandemic fashion, many Canadian brands and advertisers are still coping with its impact – especially when it comes to advertising.

However, ad spending in Canada 1H 2023 said otherwise. And while the numbers may have been smaller compared to those from before the pandemic, the story is promising.

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