Tag: Advertising Production Resources

Marketers Desire For More Control Comes To Production

February 20th, 2018 | ACA Team, Association of Canadian Advertisers

With marketers under pressure to contain costs and be more accountable for their spending, many are taking back more control of their commercial production business. That was the key message emerging from the ACA’s latest lunchtime webinar, presented by Fiona McBride and Susan Kurtz of Advertising Production Resources (APR), a global production consulting firm, headquartered […]

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10 global advertising production trends to track

April 23rd, 2015 | jilliangibs, CEO, Advertising Production Resources

With fragmentation impacting the world of ad production, many marketers are grappling with how to get the most out of their ad spend. Jillian Gibbs, CEO and founder of Advertising Production Resources (APR) hosted a webinar this week (available for download for ACA members only) to help marketers navigate this space. Here are the top […]

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