Tag: Addressable TV
Broadcaster Video-on-Demand Policies Have Major Implications for Advertisers
September 26th, 2013 | ACA Team,
By ACA Staff Advertisers need to be aware of plans by certain Canadian broadcasters to incorporate conventional, over-the-air (OTA) broadcast commercials on video-on-demand (VOD), potentially as soon as this fall, and how this may affect their business.
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