Blog

Awareness of the Digital Advertising Alliance of Canada’s AdChoices program is on the rise, a recent survey finds, with more Canadians becoming acquainted with its blue triangle icon. The DAAC released this AdChoices educational video as part of its awareness campaign Now in its third year, the program that gives consumers more control and knowledge […]

The Digital Advertising Alliance of Canada recently took a significant step toward embodying all aspects of digital media within the Canadian AdChoices program. The expansion of the program to include mobile web and mobile apps is good news for consumers, who will now have more notice, information and choice regarding interest-based advertising on mobile, says […]