Tag: Ad Standards


Influencer Marketing: The Do’s and Don’ts of Disclosure

July 12th, 2018 | ACA Team,

There’s no question that brands and influencers have to make their relationships clear to consumers. The Canadian Code of Advertising Standards requires disclosure of material connection, and the Competition Bureau enforces laws about misleading marketing practices. What many marketers are unsure of, however, is how and what to disclose. To help marketers put disclosure into […]

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