Tag: Ad metrics
Are Clicks Really What You’re Looking For?
January 28th, 2015 | Ian Hewetson, VP Client Services, eyeReturn Marketing
Digital advertising is the most measureable media available today. But all too often we see campaigns being measured by an ad metric rather than focusing on what matters most – the impact of a campaign on an actual business objective. In the thousands of campaigns that clients buy through our eyedemand DSP every year, the […]
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