Tag: Ad exchanges


A beginner’s guide to programmatic buying

November 12th, 2014 | ACA Team,

By Stephan Argent, CEO, Argedia Group With so much discussion, confusion misunderstanding and indeed – fear – around programmatic buying, I thought a beginner’s guide to programmatic buying would be both timely and helpful. But before getting into the issues, pros and cons, and what the future looks like, let’s make sure we’re on the […]

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