Blog

Has the rush to invest in programmatic and ad-tech served to further ostracize the potential customers marketers seek to connect with? It’s a question that will quite literally be debated at the Global Marketer Conference this month. One sign of consumer’s dissatisfaction with the way ads interrupt their digital experience is the large number of […]

Adblocking is going mobile. According to figures from PageFair, a global authority on adblocking trends, at least 22% of the world’s 1.9 billion smartphone users are blocking ads on the mobile web. If this sounds like a large number, it’s because it is, and in-app blocking is now also a challenge. At a recent ACA […]

With 2015 coming to a close, ACA is asking the experts to predict the trends they think will shape the industry in 2016. So far, Stephan Argent has written about Agency Search Management, Grant Le Riche looked at media and Brent Barootes has given his outlook for the sponsorship space. Next up is Joan Brehl, […]

Ad-blocking technology is the latest in a list of concerns for digital marketers, joining the likes of click-fraud and viewability and lack of transparency in programmatic digital puchasing. But Grant Le Riche, Managing Director, Canada for programmatic ad-software company TubeMogul, argues that, when it comes to ad blockers, there isn’t as much cause for alarm. […]