Tag: Activez
Why Brands Need To Be Part Of The Cultural Landscape
October 6th, 2016 | Tim Spencer, Semiotician & Cultural Analyst
This month, U.K.-based Tim Spencer, a semiotician and cultural analyst, will be speaking to the Out-Of-Home-Industry in Montreal and Toronto about the vital role OOH plays for brands today. In this post, he examines the shift from an era of “digital enchantment” to one of “Re-enchantment with the real” and its importance to marketers. As […]
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