Blog

By ACA Staff In Canada, advertising is the primary funding source sustaining the broadcasting system, and the CBC is no exception. Reeling from the loss of Hockey Night in Canada and the changing environment of the broadcast landscape, the future of the CBC is at a critical juncture. Now more than ever, strong, stable, long-term […]

By Simon Cazelais, Partner and Vice-President, Account Services, Bleublancrouge The Olympic period is always very interesting for the sponsorship world. For brands that want to establish mobilizing messages on a global level, clearly associate a spokesperson with their companies and, most of all, derive tangible results from their alliances, the Olympics are a unique learning […]

By Bob Reaume, ACA It’s a question that all clients must ask themselves this summer as commercials are being readied for air in the fall. As of September 1st, 2014, all advertising commercials, sponsorship messages and promos broadcast on television stations in Canada must be aired with closed captioning for the hearing impaired.

This is the third article in a series on marketing technology by Marketing-IT expert, Gilbert Sabat. Read the first and second articles: Marketing and IT, unlikely partners in the delivery of extraordinary brand marketing and Define and prioritize IT and marketing objectives in seven steps. By Gilbert Sabat, Founder & CEO of MM4L Canada Inc. […]

By Tom Hendrikson, Chief Breakthrough Officer, Sixsense Strategy Group Inc. Here is a situation that may be familiar: You begin to experience frustration in your dealings with your MarCom agency. That frustration leads you to terminate the relationship with that agency. But, later, you find yourself in a similar situation with a new agency. The […]

By Ian MacLean, Vice President, Communications, Media Experts This article was reprinted with permission. The original article appeared on the Media Experts website. Canadian media industry veteran Ian MacLean offers up some compelling ideas about how to solve the current state of Canada’s Video-On-Demand (VOD) advertising. We Canadians love our TV and are clearly enamoured […]