Tag: ACA


Should Canadian marketers be more concerned about online ad fraud?

November 5th, 2014 | ACA Team,

By Jessica Yared, ACA staff Stories of online ad fraud continue to dominate headlines in the marketing industry – click-fraud and delivery of advertisements to websites outside campaign guidelines are just two such issues facing marketers right now. While these issues are a worldwide phenomenon, the ACA wanted to find out what Canadian marketers are […]

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Align TV with Mobile Video for Greater Reach and Impact

October 15th, 2014 | ACA Team,

By Guy Yalif, VP of Global Marketing, BrightRoll, Inc. TV has long been the primary advertising vehicle for the world’s largest brand marketers. As the mobile space has matured and consumers have devoted more time to watching short and long-form mobile video content, the marketing community has seen new opportunities to influence behaviors. However, this […]

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ACA Announces Board of Directors for 2014-2015

October 8th, 2014 | ACA Team,

The Association of Canadian Advertisers is pleased to announce it’s Board of Directors for 2014-2015. The Board was ratified at the ACA’s Annual General Meeting on October 7th in Toronto. Lauri Feser, Chair, Vice-President, Marketing, WestJet Airlines, continues as Chair, a position she has held since November 2013. Patrick Dickinson, Senior Vice President, Core Marketing […]

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Media Consumption: A New Measuring Stick

October 1st, 2014 | ACA Team,

By Joanne Van der Burgt, Ipsos MediaCT You’ve likely heard the classic words uttered over a century ago by John Wanamaker, a department store mogul and pioneer of marketing: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” How far we’ve come! Whether television, radio, out-of-home, social […]

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ACA at CRTC ‘Let’s Talk TV’ Hearings

September 29th, 2014 | ACA Team,

On Friday, September 19, ACA presented at the CRTC ‘Let’s Talk’ hearings, along with CMDC (Canadian Media Directors Council). The hearings were designed to explore the current broadcasting environment and review possible approaches for a revised framework for television in Canada.

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Collaboration is the New Competition

September 28th, 2014 | ACA Team,

By Brett Colbert, Chief Procurement Officer, MDC Partners During my years as procurement professional, I have been asked the same question time and time again – how do you work so well with marketers? Sure, the relationship between procurement and marketing has gotten better over the years. But, let’s put our emotions on the table […]

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