Tag: 3rd-party data
Top 5 Things To Look For When Onboarding Third-party Data Partners
December 14th, 2017 | kennethwong, Director, comScore Canada
A May 2017 article from The Economist, titled “The world’s most valuable resource is no longer oil, but data” caught the attention of marketers globally. And rightly so. The top five most valuable firms globally that mine and assimilate this data (Alphabet, Amazon, Apple, Facebook and Microsoft), are an essential part of consumers daily lives. […]
Read More