Tag: 2014

ACA’s New Marcom Services Agreement Addresses Media Transparency Issues

January 12th, 2015 | davidyoung, Principal, David Young Law

Among top of mind issues for marketers in 2015 will be transparency for media buys. A major focus of these transparency issues is the burgeoning digital media advertising space—a significant new channel for marketing communications. The importance of this new channel is reflected in the phenomenal growth of programmatic buying/trading of digital media ad views. […]

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Most Influential Brands in Canada

February 3rd, 2014 | ACA Team, Association of Canadian Advertisers

By Bob Reaume Ipsos Reid’s ‘Most Influential Brands in Canada’ ranking was released during this week’s Ad Week events and Canadian’s seem to be quite enamored with technology companies.

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