Video Trainings

This training will present what activation is all about and how important it is as a key pillar of your marketing strategy to engage your consumers and generate revenue.

This training, brings us on a journey through the mind of the consumer, providing us with the keys to understand the consumer from the inside out and to find out what motivates and drives them.

This video training aims to teach marketers the basics of successful advertising. Through this training, you will learn to integrate the three pillars of effective advertising into a strong brand communication in order to gain a competitive advantage.

This training focuses on key pillars essential for measuring brand strength like meaningfulness, difference, and salience, which collectively drive demand power and market performance.

This training gives you the framework and the tools to develop an effective category plan in order to win at the real moment of truth: when the shopper takes the final purchase decision.

Designed for marketing professionals who are new to sponsorship or want to deepen their understanding of this increasingly important aspect of an integrated marketing strategy.

The aim of this session is to understand how documenting your Measurement Framework is essential to achieving success and getting the most out of your media partnerships.

Discover how advanced algorithms can help you avoid bidding on low-quality inventory (“lemons”) and instead prioritize high-performing, high-quality placements (“cherries”) that deliver real business outcomes.

Marketer of the Future 2025 Study provides critical insights into the capabilities and strategies that will define successful marketers in the years ahead.