2018-2019 Bot Baseline Fraud in Digital Advertising by ANA and White OpsBot Baseline Report: Fraud in Digital Advertising (2018-2019)

For the fourth time, White Ops and the ANA have teamed up to create the Bot Baseline Report, a study of the prevalence of sophisticated invalid traffic (SIVT) at some of the world’s biggest brands.
In the report we share SIVT metrics as well as:

  • The first coverage analysis of its kind.
  • The good news, the bad news, and where ad fraud is going next.
  • Steps your organization can take to reduce ad fraud today.

Download 2018-2019 Bot Baseline Report