Produced by the UBA (United Brands Association), this training is made available to ACA members as part of a collaborative initiative.
Chapters
1. Introduction – 1m
2. How do people make decisions? – 14m
3. What are the challenges of advertising today & what is the importance of creativity? – 7m
4. How to create strong branded engagement? – 11m
5. How to land brand messages strongly? – 9m
6. How to strengthen brand predisposition? – 11m
7. What are some important media considerations in the age of skip? – 17m
About this training
This video training aims to teach marketers the basics of successful advertising. Through this training, you will learn to integrate the three pillars of effective advertising into a strong brand communication in order to gain a competitive advantage. The video training also includes a practical checklist.
After analysing more than 200,000 campaigns worldwide, Kantar integrated its key findings on how impactful and creative content is created into this video training. The conclusions are discussed in separate chapters and presented in the form of a concrete checklist.
This video training is given in English. The presentation is in English.
About the teacher
Liana-Daniela Ganescu, Consumer and communication intelligence & Innovation expert
Deniz Sariyildiz