For many advertisers, Influencer marketing has earned a permanent place in the marketing budget. What started as a scrappy, experimental line item is now where serious ad dollars go, and Canadian regulators have taken notice: Ad Standards and the Competition Bureau have both made clear that paid content needs to be obviously paid content, holding brands accountable alongside the influencers themselves, especially when a brand approved the content or cut the check.
That shift is why a Compliance Management System (CMS) matters: the policies, approval steps, contracts, and records that let you prove, quickly and with actual documentation, that a campaign followed the rules.
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Document authored by 3A Compliance