Be honest: if I asked you what you watched or listened to yesterday, how much could you recall? You would probably remember some of it. Maybe the podcast at lunch, the radio in the car, the video clip you watched on your phone, or the comedy TV show you ended the day with. But audience measurement cannot rely only on the moments we remember. It also has to capture the ones we forget, overlook, or share with someone else.
Have a question?
For questions, please contact:
Judy Davey
Vice President, Media Policy and Marketing Capabilities
(416) 964-2791